In addition to the personal training certificate, NASM offers nutrition and sports nutrition certifications, and 13 specializations from behavior change to corrective exercise. In Market InSights COVID-19: Gym & Fitness Impact Report. Fitness apps grew by nearly 50% during the first half of 2020, study finds. On average, it costs $50.03 a month for a gym membership, or $600.41 per year. The best way to save money on a personal trainer is to prepay for a multi-session package. YouFit Health Clubs also offers on-demand workout videos for $4.99 a month. to work with an individual personal trainer. It might seem like an arbitrary number, but there's a calculated reason for it. Blink Blink Fitness South Philly stretching area | Photograph by Bailey King. Prices also vary depending on your location and the type of classes and facilities your gym offers. Online training allows a client to learn to own their training plans, own their commitment, be accountable for their choices, and most importantly, have a sense of pride and satisfaction that they took resources provided and helped change their own life.. WebPrice range: Boxing classes and group training are widely variable in price and can range from $60 to 300 per month depending on the gym or club. Among them, many try to squeeze in a workout multiple times a week while some visit less frequently. Personal Member retention starts from the onboarding process. month I really try to create that relationship with my clients so they know that they are not just another person to me.. Cheap Gym Memberships custom fitness plan; includes 1 custom meal plan; progress tracking in app; : 1 live video or phone call with trainer per month; : 2 live video or phone calls with trainer per month; In-person Training Costs May Spike With Your Zip Code. Forty-eight percent of members went to the gym to attend one group activity, while 32% attended two, and 20% participated in three or more group activities (TRP). Statistics show that these are often individuals with an income of above $75,000. The trainer might add a surplus to the session cost if this is the case. After all, knowing what age group uses the gym most or which gender goes to the gym more is important because it can help business owners fine-tune their services according to the needs of their clientele. In large cities, and at upscale facilities, the price of a group fitness class can be much higher. Group Fitness Classes 65% of Americans who routinely exercise said they are letting themselves go a bit during COVID-19 quarantine (New York Post, 2020). Depending on the coaching program, you may also get. How much are you hoping to make per month or year, and therefore what does that translate to into the number of bookings you expect. Most experts agree it takes around 6 weeks to see results from any fitness program. 60% of Americans believe fitness clubs will cease to exist post-pandemic (Studyfinds, 2020). Retrieved from, Kufahl, P. (2020). Here's What $15 a Month It can be considered reliable and accurate. Average Cost Upgrade to the Peak plan to add group fitness classes, Crush live online workouts and hydro massage for about $22 per month. 15% of gyms, health clubs, and studios have closed permanently through Q3 2020 (IHRSA, 2020). A personal trainer can help you on your fitness path, but there are some signs you should watch out for. I also build programming and engage with individuals with Parkinson's disease or Multiple Sclerosis, he continues. The best personal trainers will take the time to listen to what youve tried, why you want to achieve the health goals you say you want, and steer you on a path to realizing success in healthy, sustainable ways. For example, if your average revenue needed per class is $200, and youre averaging 12 students, then your average revenue per student needs to be at least $16. Unfortunately, personal trainers are often prohibitively expensive. While you can exercise on your own, hiring a personal trainer provides a personalized workout and nutrition plan to help you achieve your goals faster than you could on your own. WebEven though prices can be different depending on the experience of the trainer, the progress of the trainee, and the frequency of workouts, a great personal trainer will often cost you from anywhere between $50 to $100 an hour. Retrieved from, Bestesennyy, O., Gilbert, G., Harris, A., & Rost, J. Just be aware that online personal training can mean different things some programs provide a library of virtual workouts led by a personal trainer that are accessible through an app subscription. During Q3 2020, six gyms in the US have filed for bankruptcy: Cyc Fitness, YogaWorks, Flywheel Sports, Town Sports International, 24 Hour Fitness, and Golds Gym (Business Insider, 2020). Read on to learn everything you need to know about why the cost of personal training is the way it is, how much it may cost in your area, how to find an in-person or online personal trainer and make the choice thats right for you, along with ideas that may make either option more cost-effective. Club Industrys Top 100 Health Clubs Of 2020. The average American used two fitness apps and took four virtual classes during the lockdown (Freeletics, 2020). WebOn the low end, in-person personal training can cost $4050 per hour (roughly $200/month); the high end ranges from $115150 per hour (sometimes as high as $5,000/month!) Pricing Your Group Fitness Classes: Get It Right! By the beginning of Q1 2021, 17% of gyms, health clubs, and studios have permanently closed (IHRSA, 2021). Also, 40% have booked a virtual fitness class with studios they never visited in person(Forbes, 2020). Multi-site health and fitness clubs charged 47. Retrieved from, IBIS World (2021). Although boutique fitness classes are one of the latest trends in health and fitness, choosing one of the classes to try can help you get startd on your way to a healthy new habit! High-end gym memberships range from $55.00 to $80.00 per month. In 2019, the global fitness industry revenue amounted to $96.7 billion. charge for my virtual fitness class Costs are approximate and are subject to change. The personal trainer can meet you at a gym (if the gym allows it), at the park, or at someones house for training. Average Cost The bi-weekly MUV fitness membership pricing costs somewhere between $25 and $80, aside from the one-time joining fee which ranges anywhere between $0 and $220, depending on the available promotions. Average Gym Membership Cost It can be considered reliable and accurate. It's important to balance local competitors and national competitors with your value proposition, said Junk. If you want to make $2,000 a month teaching 20 classes a month then that's $100 per class. Retrieved from, Ang, C. (2020). This amount increased to $286 in 2020 (CNBC, 2020). Moreover, peoples interest in home fitness will continue to rise, so gym owners should also learn how to capitalize on this trend. Costs are approximate and depend upon location, gym membership type, and do not include special sign-up offers or initiation fees. Trainer certifications, specialties, and years of experience: Is the training online? Most popular virtual fitness class bookings: Yoga (32%), High-Intensity Interval Training (HIIT) (15.6%), Pilates (8.3%), and Barre (7.9%) (Forbes, 2020). Meanwhile, in the US, several reasons people started to exercise were out of pure boredom (52%), to get in shape (53%), and to boost their immune system (43%) (Studyfinds, 2020). However, in suburban and rural areas, where the cost of living and average income are a little lower, it might be more common for trainers to charge $40 and $60 per session.. Upgrade to the Peak plan to add group fitness classes, Crush live online workouts and hydro massage for about $22 per month. Once youve identified a target price for your membership, check out your competition and honestly assess where you stand. Sales of exercise equipment rose as much as 23% since the pandemic with people creating makeshift home gyms and teaching fitness classes online (In Market, 2020). How to Save on the Cost of a Gym Membership Final Word You know all the reasons you should exercise, from improving your health to Using the guidelines we laid out above, if we take their single class drop in rate of $22 and multiply it by eight, we get $176. Most gyms lose 50% of their new members within 6 months (IHRSA, 2020). 58% of personal trainers lost some or all of their income, 23% were laid off, and 6% hadnt yet found new jobs as of Q3 2020 (PTDC, 2020). Theres no question that the fitness industry is facing an uncertain future post-COVID-19. Package: As mentioned above, trainers may knock off some of the total cost if you purchase a package. In addition, staying abreast of the ongoing industry trends may also help you retain your business edge during and after the outbreak. ($5,000) + ($50/class * 20 classes/week * 4 weeks) + ($20/class * 20 classes/week * 4 weeks) + ($1/towel * 20 classes/week * 20 people/class * 50% utilization * 4 weeks) Total costs per month = $11,400. One might assume that majority of gym members are male; however, statistics show this is no longer the case. POPSUGAR Fitness Training at home also provides more privacy for those who are embarrassed to work out in front of others. Moreover, the future would be more likely a mix of in-person training, virtual fitness classes, and online personal training. One in Four Health & Fitness Clubs Could Close by Year-End. You can potentially cut these costs further by purchasing a package of personal training sessions in advance. The fitness industry market share in the UK is lead by David Lloyd, Nuffield, and Pure Gym(IBIS World, 2020). If youre thinking of hiring a personal trainer, youve come to the right place. If youre looking for a gym to join, be prepared to spend anywhere between $10 and $40 per month for membership. The Peak Results program adds another layer of services ride classes, advanced HIIT classes, babysitting and guest privileges for $29.99 a month. ", 62 e-Signature Software Statistics You Cant Ignore: 2023 Market Share Analysis & Data, 51 Key Online Payment Software Statistics You Must Learn: 2023 Data Analysis & Market Share, 50 Tinder Statistics You Must See: 2023 Usage, Demographics & Market Share, 55 Webinar Statistics You Must Learn: 2023 Market Share & Data Analysis, 123 Key Streaming Statistics You Must Know: 2023 Data Analysis & Market Share, Best Online Document Management Systems in 2023, Best Contract Lifecycle Management (CLM) Software in 2023, How Much Does ERP Software Cost? Just to get an idea, we looked up the average cost of personal training (both online and in-person) at all the major gyms in all 50 states in the US. Not everyones pocket-book can bear that kind of monthly investment. Aside from exercising at home, one in two respondents also said they take multivitamins regularly(New York Post, 2020). In addition to a customized workout plan and nutrition coaching, your Kickoff online personal trainer provides accountability, support, and daily motivation. We want to be your trusted source of expert- and science-backed info dispensed in simple, actionable ways. Also, as a direct result of the COVID-19 pandemic, 40% of people exercised for the first time at home (Harrison Co., 2020). Trainers typically offer a discount if you purchase 5, 10, or 20 sessions in advance. Live streaming or pre-recorded videos are some of the ways to do so. B2B & SaaS market analyst and senior writer for FinancesOnline. Meanwhile, members under 18 years of age make up 16.10% (IHRSA, 2020). The bi-weekly MUV fitness membership pricing costs somewhere between $25 and $80, aside from the one-time joining fee which ranges anywhere between $0 and $220, depending on the available promotions. Blink Blink Fitness South Philly stretching area | Photograph by Bailey King. Retrieved from, Rodriguez, M. (2020). Estimated losses were at $13.9 billion in 2020. Do you think you will have an average of 10 or 20 clients per class? A small holiday bonus or personalized gift is a common way to show your appreciation for their efforts. The trainer might add a surplus to the session cost if this is the case. a Personal Trainer Cost? Average Rates He has been involved in a few internet startups including a digital route planner for a triple A affiliate. US Fitness Industry 2020 and Beyond: Safety, Streaming and Reinvention Are the New World Order. charge for my virtual fitness class Moreover, even when gyms reopen after the pandemic, 59% of members do not plan to return (CNBC, 2020). The best online personal trainers provide customized workouts and workout plans for your specific goals and fitness level, whether you're a beginner or a fitness pro. These affordable gyms include Planet Fitness (low - $159 and high - $314.80), Youfit ($170 and $337.99), Crunch ($279 and $399.30), Work Out World ($180 and $407.99), Blink Fitness ($339 and $459), Anytime Fitness ($414 and $468), Retrofitness ($349 and $468.88), and LA Fitness ($275 and $490.88). The third placer is Crunch Fitness with 1,541 members in 2019 (Club Industry, 2020). (2020). In-home trainers charge more for their services to cover the extra time and effort spent traveling and transporting equipment. (2020). Here's What $15 a Month Here's What $15 a Month WebKnow The Range. Gym, Health & Fitness Clubs in the US Number of Businesses 20032026. More than half50.5%of gym-goers are now female (IHRSA, 2020). Take Kickoff for example: Kickoff costs $95 per month and matches you with a real certified remote personal trainer. Fitness Membership Cost Retrieved from, Harrison Co. (2020). Online Personal Training: The Flexible, Affordable Option, Theres good news: Pricey in-person personal training sessions are not the only way to find, and stick with, an experienced trainer. Retrieved from, Ding, D., Pozo Cruz, B.D., Green, M.A., & Bauman, A.E. For more cost-effective options, you could explore group personal training. To earn the NASM certification in personal training, individuals must complete the online course, pass the exam, and have the option of getting experience in either online personal training or in-person training. Retrieved from, Chiquoine, J. For the US market, fitness club revenue reached $35 billion in 2019 (IHRSA, 2020). Online training merges the best of all worlds, simplifying the who, what, where, when, and how to achieve your ideal health goals without sacrificing your schedule or finances. The Best 9 Email Marketing Tools for Fitness Businesses. Houston, Texas. The group fitness classes are typically 45 mins to 60 mins in duration. Among Americans who exercise frequently, 54% have ordered workout equipment (New York Post, 2020). But for some trainers (23%), particularly online trainers said the pandemic actually helped them make more money (PTDC, 2020). Retrieved from, Freeletics (2020). So how will trainers train their clients after COVID-19? If you want your trainer to meet you at your gym but that trainer isnt employed by the gym, youll likely get charged an additional trainer fee. With online training, a client doesn't have to rely upon some inconvenient time to meet with a trainer at the gym, get in a rushed workout because the trainer is on the clock, or not get the trainer's full attention because theyre focused on something else during that session, explains Cole. Secondly, its important to know your brand. The largest race/ethnic group of gym-goers are Caucasian/White and/or non-Hispanic (66.34%), followed by Hispanics (12.78%), and African Americans (12.30%) (IHRSA, 2020). With Kickoff, the price is the same no matter how many certifications the trainer has.. Consumer interest in the use of telehealth services soared to 76% due to COVID-19 compared to only 11% back in 2019 (McKinsey & Company, 2020). Group fitness training classes still include direct coaching, but the plans are not customized to you. (2020). , but the cost of in-person personal training might not fit your budget. The largest race/ethnic group of gym-goers are Caucasian/White and/or non-Hispanic (66.34%), followed by Hispanics (12.78%), and African Americans (12.30%) (IHRSA, 2020). Lets use the National Academy of Sports Medicine (NASM) as an example. Latest IHRSA Data: Over 6B Visits to 39,570 Gyms in 2018. Just to get an idea, we looked up the average cost of personal training (both online and in-person) at all the major gyms in all 50 states in the US. WebPrice range: Boxing classes and group training are widely variable in price and can range from $60 to 300 per month depending on the gym or club. John is the co-founder and CEO of Kickoff. For longevity, you need to price to succeed financially. If you've set your prices appropriately, your pricing tier will start with the drop-in rate as the most expensive. Of course, a good personal trainer will keep you motivated, but the cost of in-person personal training might not fit your budget. Retrieved from, Rodriguez, M. (2019). The first session is often free as well. In-person Personal Training Cost Per Hour. document.getElementById("comment").setAttribute( "id", "a4466bd6463026764e357a0784fea019" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. WebMonthly costs = Fixed costs/month + Instructor fees/month + Front desk fees/month + Towels per month. If its twice a week or more the frequency recommended most by fitness and yoga instructors to maintain health, strength and wellbeing, the membership becomes the obvious choice. Aside from monthly fees, gyms usually charge initiation fees. Other factors that can help increase member retention are location and quality of equipment. According to Cole, remote personal training gives clients the opportunity to participate in becoming accountable to themselves. Your coach will customize an online training plan for you based on your goals, and use the Kickoff app to assign workouts you can do at home, outside, or at your local gym. After all, knowing what age group uses the gym most or which gender goes to the gym more is important because it can help business owners fine-tune their services according to the needs of their clientele. How Much Does The Average Gym Membership Cost Per Month. The most bought fitness equipment during lockdown included yoga mats, dumbbells, and resistance bands (Freeletics, 2020). If you belong to an upscale boutique gym, expect to pay upscale prices. Tipping a personal trainer is not standard practice since most personal trainers set their own pricing. Avoid a personal trainer if: They don't perform a fitness evaluation to screen for flexibility, injuries, or other limitations before your first workout. This average is based on 7 price points. This includes the initial joining fees, annual renewal fees, taxes and monthly membership fees for 18 of the most popular gyms. I work to teach my clients to use the workouts and guidance I provide as something they can be responsible for versus feeling like they have to rely upon someone to do the workout for them.. For example, Cole requires his clients to report in post-workout not only to share how they did, but also because he wants them to reflect and share their experiences. 87% of members who experience a positive onboarding process still remained active after 6 months (Precor). Many gyms like Planet Fitness, LA Fitness, and Anytime Fitness offer unlimited group fitness classes as part of their monthly membership fees, which range from $10 to $50 per month. Retrieved from, IHRSA (2020). a Personal Trainer Cost? Average Rates In general, drop-in class prices range from $15-$33, while an average unlimited monthly membership can cost anywhere from $110 to $360. First, its helpful to know some basic wellness industry numbers that can get you in the ballpark of per class pricing. 65% of people who workout at home also feel more confident about their fitness regimen. This is for a peak, non-contracted/rolling gym membership at a privately owned club. ($5,000) + ($50/class * 20 classes/week * 4 weeks) + ($20/class * 20 classes/week * 4 weeks) + ($1/towel * 20 classes/week * 20 people/class * 50% utilization * 4 weeks) Total costs per month = $11,400. Retrieved from, Morning Consult (2020). How much are you hoping to make per month or year, and therefore what does that translate to into the number of bookings you expect. (2020). Many gyms like Planet Fitness, LA Fitness, and Anytime Fitness offer unlimited group fitness classes as part of their monthly membership fees, which range from $10 to $50 per month. In the US, personal trainers also took a devastating hit on their finances due to COVID-19. Food logging is definitely a major factor and has been proven to be very effective. Keep these factors in mind when budgeting for the cost of a personal trainer: Session length The longer the session, the more it costs. We want to be your trusted source of expert- and science-backed info dispensed in simple, actionable ways. Rather than try another diet that you wont stick to, or a new exercise fad that will likely make you so sore that you can barely move two days later, why not seek the experience of a fitness expert this time? Sample monthly cost for three 30-minute sessions per week: $396, pay-as-you-go virtual training sessions for 3060 minutes for $3645; monthly virtual training sessions for 3060 minutes for $3336, access to specific gyms & studios; can book video session with personal trainer, access to some top gyms & studios; can book video session with personal trainer, access to top gyms & studios; access to Gympass wellness apps; custom fitness plan; 1:1 personal training (amount of access unknown). That means that if you workout with them just once a week youre easily spending $260/month and barely making a dent in your fitness goals. Cost Average Gym Membership Cost This is for a peak, non-contracted/rolling gym membership at a privately owned club. Date February 08, 2022 Table of contents How Much Should You Pay for a Gym Membership? Then, it gives clients invested opportunities to engage with the coach to have the best outcome to obtain a specific goal., Whats more, its generally cheaper to get online personal training.This is because the logistics of training have changed for the trainer, reducing costs for time of travel, insurance through a particular gym, or having to share profits with a gym, explains Cole. Yoga at Exhale in NYC will cost you around $42, and a ride with SoulCycle is High-end gym memberships range from $55.00 to $80.00 per month. We think so! Its monthly membership is $109, a substantial savings off of the ten-punch pass, and just five dollars more than five classes. This average is based on 7 price points. While in-person training will cost about $65 per hour, on average, online personal training through a program like. The companys five-class pass is $104; its ten class pass is $194. For a group class, the average price is $25 but can go as high as $130 . This can happen same-day in many cases, rather than waiting until the next in-person session. The top three gym/fitness club priorities post-COVID-19 pandemic include safety procedures, cleanliness, and cost (Harrison Co., 2020). Gear: If the trainer is coming to you, do they have to lug the training equipment with them? You can potentially cut these costs further by purchasing a package of personal training sessions in advance. This is for a peak, non-contracted/rolling gym membership at a privately owned club. 70% of Americans used at least one fitness app during quarantine (Freeletics, 2020). Do you offer nutritional counseling along with exercise training? Charge For Group Fitness Classes 10 Essential Steps to Launching Special Events & Programs at Your Fitness Studio, Victoria's True Blue Moves With Punchpass, How to Create a Fitness Studio Business Plan. To save money, ask your gym about small group training which offers the benefits of personal training at a lower cost. Kettlebells, battle ropes, and dumbbells are heavy and not fun to transport. We pride ourselves on the high level of experience and education that we feel far exceeds a great deal of our competitors. It's also important to do your research and make sure you're not entering a market you cannot compete in. The top certifying bodies include: NASM: National Academy of Sports Medicine, NSCA: National Strength and Conditioning Association, ISSA: International Sports Sciences Association, ACSM: American College of Sports Medicine, NCSF: National Council on Strength and Fitness, NESTA: National Exercise and Sports Trainers Association, NFPT: National Federation of Personal Trainers. Cheap Gym Memberships